Look at completion rates, clicks, and conversions. Good flows guide people from email to action. If a message has low engagement, consider adjusting the timing, copy, or offer.

Review your flows every few months. Small updates to your content, timing, or segments can keep your automations relevant, prevent drop-offs, and increase conversions.

Yes. Use clear, friendly copy and personalize where it makes sense. Automation should feel natural. A human tone builds trust and improves response rates.